Samarth marks 10 years with a 23-day India-wide elder care tour

Samarth spent October celebrating its 10th anniversary across Indian cities, meeting elders, families and care managers over 23 days. The company used the tour to showcase its growth to more than 350 cities, a 600-person team and a care model built around local managers and technology.

Why it matters: - Samarth is highlighting the scale of its elder care network at a time when India’s older population is growing and many families live far from their parents. - The anniversary tour also underscores how elder care is shifting toward a mix of local, in-person support and digital coordination for families living in India and abroad.

What happened: - Samarth spent October 2026 marking its 10th anniversary by traveling to cities across India over 23 days. - The tour began in New Delhi on Oct. 1, which is also the International Day of Older Persons. - The company then visited Lucknow, Indore and Chandigarh, followed by Mumbai, Bengaluru, Pune, Chennai, Nagpur, Hyderabad and Dehradun. - In the final week, teams went to Kolkata, then spent one day each in Jamshedpur and Ranchi, and closed in Coimbatore on Oct. 27. - For remote locations, Samarth will host online anniversary events in the coming weeks so no city, team or elder is left behind.

The details: - Samarth said the celebrations centered on two acts in every city: elders planted a seed and carried the pot home, while care managers wrote pledges on bricks. - The bricks from all cities are being sent to Samarth’s Gurugram office, where they will be laid out as a Wall of Trust. - Founder Asheesh Gupta said elders in cities including Lucknow, Chennai and Ranchi welcomed the teams like family, and that the events felt emotional and fulfilling. - Samarth started in 2016 with the question of who cares for a parent the way their own child would when that child cannot be there. - By the end of its first year, Samarth had reached 50 cities. - By 2018, Samarth had created the Care Manager role in India. - In 2019, the company aligned teams around the standard “Care Like Son and Daughter.” - During the pandemic, Samarth opened COVID care centres in rural Uttarakhand and Jharkhand and ran the National Elderline across centres in Rajasthan, Jammu and Kashmir, and Jharkhand. - Since then, Samarth has added technology to keep families abroad connected to parents, taken on new investors, moved into memory care, opened the Samarth Clinic in 2025 and signed an MoU with Dementia India Alliance in 2026. - Samarth now supports elders in more than 350 Indian cities for families living across India and in 33 countries. - The care model includes a local care manager for every elder, plus a network of thousands of healthcare partners, round-the-clock emergency support and an app that keeps children informed. - Gupta said Samarth’s 600-person team built a profession that did not exist in India, and 97% of the team is women.

Between the lines: - The anniversary tour doubles as a brand statement about reach and trust, not just a celebration. - Samarth is framing elder care as a service that must work for both urban families and smaller cities where older adults may be living alone while their children have moved away. - The company is also signaling that its next phase will likely depend on widening its care footprint while keeping a human-first model intact.

What's next: - Samarth plans to extend the anniversary celebrations online for cities not covered by the road tour. - The company says it will use its second decade to deepen and expand elder care as India’s aging population grows. - The Wall of Trust in Gurugram will serve as a physical symbol of the first 10 years and the roadmap ahead.

The bottom line: - Samarth is using its 10th anniversary to show that its elder care model has scaled nationally while still leaning on local relationships, women-led care teams and technology.